Net a porter who owns

Now, China is a particular focus — in , Net-a-Porter launched on Tmall, Alibaba 's luxury platform. We think that online luxury will be a marathon … what we're doing is laying the foundations in China and protecting our people during the pandemic, establishing good values around this company. Sluggish sales for luxury designers means an excess of stock, so they are more willing to sell inventory via sites like Yoox and the Outnet, Net-a-Porter's designer discount sister site.

This is where the two sides of the business complement each other, Marchetti said. At the same time we also have an off-season business, which is Yoox, that is doing extremely well during like, shocks. These two engines of this aeroplane, when one is slowing down a little bit, the other one is accelerating, and vice versa. Skip Navigation. Key Points. Years later, at Net-a-porter, she realised that "I hadn't walked away from being editor-in-chief of a magazine — I'd just created a magazine for the 21st century instead, a hybrid between a store and a magazine that was delivered digitally.

Vogue named Massenet one of the world's most glamorous women, and last year she was made an MBE. In person she's groomed and serene in monochrome cloth, handsome rather than beautiful, with hair that tosses with practised glamour. She cuts it herself, she told American Vogue 's Sarah Mower, at her desk. She remains executive chairman, a role that sees her managing more than staff under triple-height windows, with an energy only matched by the speed at which Net-a-porter's screens leap from sale to sale.

The screens are scattered among the long white desks, and each shows a map of the world. Every time somebody makes a purchase they spike when it rains , a shopping bag pops up beside their location, showing what they bought and how much they spent, alongside a rolling tally of the day's takings.

It was while frantically shopping online for a shoot with Isabella Blow that Massenet was struck by the potential for a high-fashion e-tail site. What's for dinner? Ten years ago the dotcom bubble was bursting: was a difficult time to start an online business. Her advisers promised failure. Despite their threats, Massenet found initial backers in friends including Anya Hindmarch and Jimmy Choo founder Tamara Mellon, and became profitable in before emerging as one of the leading success stories of the dotcom boom.

Today she bubbles over with respect for her. She understands the importance of process. And I hate changing rooms. Jo Elvin, editor of Glamour magazine, is also a fan of the brand and its founder. I also think she was pitch perfect in the way the site has always looked and the quality of the merchandise, but also the service. Net-a-porter has set high standards in service which those in its wake are now forced to match.

When the site went live, Massenet's 15 members of staff were working from a small flat in Chelsea. Challenges remain. That includes Kering , which announced in November it would not renew its contract with YNAP and instead move all e-commerce operations in-house. Despite those threats, few companies — or sectors — are as well-positioned for growth. E-commerce accounts for around 10 per cent of the growing global luxury goods market , a figure that is expected to rise to 20 to 25 per cent in the next decade.

Bernstein Schweiz. He expects YNAP will do much better. A smarter and more strategic approach to data has been fundamental. In , YNAP opened a 70,square-foot innovation hub in London, where new chief data and analytics officer Alessia Kosagowsky, who came from Burberry , was tasked with making better use of the way the company collects, analyses and acts on data. She and her team are focused on integrating data into all levels of the business, enabling its systems and 5, employees to make better, faster decisions; to develop more personal, relevant experiences for shoppers; to retain customers and to grow the top line.

If the brand sold out of all size small sweaters last year, it only knows how many sold — not how many it would have sold if it had stocked more. Thus, predictive models can try to account for the latent demand — the missed opportunity — in buying even more size small sweaters.

Before the launch of Net-a-Porter in there was brick-and-mortar, multi brand retailers, department stores and brand-operated websites. There was no online destination that sold an exceptionally curated mix of high-end fashion until Net-a-Porter transformed the luxury landscape forever. Founded in London by Natalie Massenet, a former editor at Tatler, Massenet began courting luxury brands as far back as to sell their collections online, many of which initially turned her down.

At the start of the century chief executives of the major luxury houses were concerned online sales could harm their cachet, making their highly desirable products available to the masses on a Wild West marketplace.