Why is jamie oliver called the naked chef

The whole concept of Oliver's cooking show was to show that cooking was possible — even enjoyable — without the use of fancy and pricey ingredients via BBC.

He encouraged simple and "naked" preparations of dishes rather than pretentious preparations. The whole concept of Oliver's show was to promote a laid-back approach to cooking. His show Jamie at Home is nothing more than a cooking day in the life, which follows him as he pulls produce from his own garden, then prepares it in a rustic kitchen with basic cookware and utensils.

His parents operated a pub and eatery near his home in Essex, England. Jamie spent his childhood years stumbling around the kitchen of The Cricketers , getting his hands into basic food prep. He was ahead of years in culinary prowess, mastering basic apprentice chef skills by the time he was a teen. He knew early on that cooking was his calling, so enrolled in the cooking school program at Westminster Catering College, now Westminster-Kingsway College, which accepts students into its career courses from the age of As much as he weathered the failure he still has a number of franchises outside the UK , he warns that it told a bigger story.

Can you bring values into the mainstream? Can you bring values into the high street? It can mean working with small farmers, buying higher welfare meats, actually cooking on site, which means actually employing more people, which means actually training people. But honestly, mate, we nearly got there. In a rare display of pessimism, he is worried for the British restaurant industry, and not just because of Covid Today, he launches into an unexpected broadside against vending machines.

Of course not. I know that to be true, because I remember how he was in the beginning. It would be a reach to say I did the first interview with Oliver, but it was early days, maybe , when he was already the Naked Chef , but un-famous enough that he needed a gimmick, so he came to my flat on his scooter to cook dinner. My sister was there and resolutely refused to leave, so he had to take all this really carefully considered food — including individual chocolate fondants — and divide it into three.

His whole shtick was that he was truly impossible to dislike. There was no front to him, no armour. If anything, he was a pleaser.