CEO Matti Rihko admitted at the time that he expected recovery of cereal sales to be slow. Register Now. Honey Monster owner Raisio has announced it is setting up a new business to integrate its snacks and its newly acquired Benecol businesses.
The supplier is launching a limited-edition banana-flavoured version of its Honey Monster Puffs into Asda stores. Site powered by Webvision Cloud. Skip to main content Skip to navigation. Recommended for you.
Sign in to comment on this article Not logged in before? Register for FREE guest access today. That's right, since Sugar Puffs have been called Honey Monster Puffs, a fact we've only been alerted to now that the cereal's current owner, Brecks Brands, has killed Honey Monster and replaced him with an imposter.
Oh bugger, we knew there was something else we meant to tell you. The rebrand has reimagined Honey Monster of Honey Monster Puffs not Sugar Puffs as a more modern-looking animated figure, in addition to updating the cereal's logo and packaging. Brecks has even created a video to celebrate the shuffling off of old Honey Monster into a dark corner where he shall remain forever more. Every 30g serving of the cereal now contains 6.
Of course, no human in the history of mankind has ever eaten a paltry serving of 30g, because that would be utterly ridiculous, so take those numbers with a pinch of salt not sugar, because these are no longer Sugar Puffs, duh?
Of course, the transformation of Honey Monster to a 2D character might not be such a bad thing. Here he is in , creeping the hell out of every child with eyes and ears. By he was busy upstaging Boyzone. Not as creepy, but still weirdly gangsta for a cereal mascot.
Then comes Honey Monster of , who is just, plain terrifying. Goodbye Sugar Puffs. Goodbye live-action Honey Monster. We hope you make it through the gates of advertising heaven.
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