Demetrius Simms. Like this article? Get the Robb Report newsletter for similar stories delivered straight to your inbox. Subscribe Today! Latest Galleries in Menswear. More From Our Brands. He said: "Young generations have the power to express the energy and the power of Ferrari's brand. Ferrari is one of the most famous names in the car industry.
Its sports cars are a symbol of luxury. It has a long history of success in motor sports, especially in Formula One. The Italian company has now entered the business of fashion. On Sunday, the year-old carmaker launched its own line of clothing at its factory in Maranello, northern Italy. The company briefly halted production of its cars to let models walk down a temporary catwalk on its factory floor. Ferrari hopes its new fashion line will allow the company to diversify.
Chief Brand Diversification Officer Nicola Boari told reporters that Ferrari's clothing collections could make up 10 per cent of the company's profits within a decade. Ferrari's new, ready-to-wear clothing was created by year-old fashion designer Rocco Iannone.
He used to work for the fashion house Armani. Mr Iannone's clothes all used very bright colours. He made great use of "Ferrari red," the yellow used in the Ferrari logo, and a very vibrant blue. But can it sustain itself in the long run? Trend watchers have witnessed this sort of ideation before. At first sight of Ferrari's line, and taking into account the scale of their investment in design, this project may break through these barriers. Collections may need to be refined, bestsellers identified, and marketing campaigns tweaked.
We live in an impatient age. To operate in the luxury fashion arena, you need to have a longer term perspective and a certain humility. This bodes well for Ferrari. That kind of composure can be felt in the clothes, too: a ripstop nylon jacket, which glints with a reddish afterburn glow, is clearly well considered from its material to its functionality. Follow us on. Newsletter Subscribe to our newsletter. Exclusive offers right away for you. I have read the privacy policy and I opt in to receive commercial and promotional emails.
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